I’m a creative, analytical and impactful brand marketer based in North Jersey.
Previously worked for brands like Little Words Project, Bloomingdale's, Westfield, and Ferrari. I work cross functionally to grow brand presence and awareness through strategic storytelling.
I have experience using tools such as Iterable, Shopify, Intercom, Tableau, Klavyio, Salesforce, Microsoft Office Suite, Google Analytics, Figma, Canva, Facebook Ad Manager, Power Bi and Mixpanel.
My Work
Brand Marketing: Strategy and Go To Market
As Brand and Marketing Director, anything a consumer sees...I've touched. At Alfred, Little Words Project and Leap I was responsible for channel strategy, content creation and strategic partnerships, alongside product launches and in-app messaging. I've worked cross functionally to make it happen so that we met revenue and growth goals with each campaign.
Virtual Events: Bloomingdale's OnScreen
Bloomingdale's in-store events went virtual. While overseeing Bloomingdale's events at the flagship and surrounding trade area, I brought exciting, educational and fun moments to life that are shoppable at the beauty counter or from the couch.
Digital Marketing: Web and Email Design
Not only can I bring brands to life IRL, storytelling digitally comes second nature.
Whether it be email, blogs or site, I've lead the charge in rebranding, site design
and execution of strategic emails to databases of 500K+.
Press Worthy Events
